StanChart, Prudential unveil Ksh.500M insurance plan for Kenya’s wealthy

 

 Standard Chartered Bank Kenya and Prudential Life Assurance Kenya on Monday announced a partnership to roll out bancassurance products, supporting affluent and ultra-wealthy clients in their financial, risk, wealth protection, and legacy planning.

StanChart and Prudential launched a high-value protection product of up to Ksh.500 million designed for upper-income and high-net-worth individuals. 

The product known as LivLife surpassed Ksh.2.6 billion in sum-assured sales during a six-month pilot phase prior to launch, the companies said, pointing to a strong demand for personalised products focused on Kenya’s growing affluent and emerging high-income class.“The LivLife solution offers clients high-value life insurance tailored for intergenerational wealth transfer, legacy planning, and long-term financial security,” said Kariuki Ngari, CEO and Managing Director of Standard Chartered Kenya and Africa.


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